TOPSHOP - STRANGER THINGS

the ‘upside down’ on THE high street…

A Nationwide campaign to bring Netflix’ Stranger Things in-store and a special makeover to Topshops’ flagship in London.

Starting 4 nights before the shows release, a full-window vinyl was replaced each night as a countdown to the premier episode.

To set the tone for this ground breaking series the entrance of the store was clad in a shaped and painted wooden forest scene. Windows clad in printed vinyl and in-store was filled with props, vinyl and printed media to replicate scenes from the show.

The campaign won various VM, Marketing and Display awards and attracted national press from within the retail industry, not bad considering we had only 10 days from initiall brief to instal and launch.